Indoor Wayfinding Is Out

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The cold weather in Europe brings some good news with it:

We are happy to announce that Indoor Wayfinding solution has been released officially! Wayfinding in multiple floors, outdoors to indoors, escalator to elevator has never been easier. The wayfinding tools excel in intricate and complex venues, but can be applied to any venue, big or small. So if your customers have a hard time finding the fruit isle, a certain store in a mall or an isolated meeting room at the office, is the solution for you. With our tools you can make your indoor location easy to navigate in no time. Read More

What is a geofence? – A complete guide to geofencing

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What is a geofence?

A geofence is a virtual fence or a perimeter around a physical location.  Geofencing is a tool to connect the virtual experience with the offline world’s physical location. When an object enters this area, something happens. Easy way to think about it a fence around your home. When someone enters your yard, the burglar alarm is activated. What should happen in such circumstance? You probably want to send an alarm to the security company? Send an SMS to you? Start the burglar alarm?

Typically the geofencing use cases are not that brutal. Geofencing is a term that can be used in many different contexts, but the most popular one is the ability to detect a phone entering the area, and triggering something either in the device itself – or somewhere externally. For example, when you walk past your favourite grocery store, you get a discount coupon. This mobile-based geofencing is also the use case this blog post is focusing on. Geofencing does not require you to build anything physical in the real world – it all happens digitally. In essence you draw an area on top of map and define in your code what you want to happen, when someone walks into that area. That being said, in some cases you might want to add some hardware in the real world to improve the positioning accuracy, but more of that later on in the post.

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Indoor navigation in complex buildings – EXCLUSIVE sneak peek

By | Developers, Tutorials, Updates | No Comments

Around 3 months ago we announced the big update – our technology-agnostic indoor-outdoor wayfinding was released as a private beta.  We were overwhelmed by the interest towards the feature (we got on front page of Product Hunt!), and got a selection of excellent venues and developers as beta testers. For the rest of you, who have not experienced the tools yet first hand, we complied this update to summarize all the goodness that is going to be included in our wayfinding and maps layer that is going the be released officially early next year.

Take a sneak peek into the tools through this 5min video (text continues below):

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Humanizing intelligent buildings – Top picks from Junction 2017

By | Beacon trends, Hackathons, Use cases | 2 Comments

Junction,, is the biggest hackathon in Europe. This year the event gathered together 1500 hackers from 96 nationalities under one roof in Espoo, Finland between 24th -26th  November. These hackers – consisting of students, hobbyists and young professionals, competed over who builds the best solution for a real-world problem posed by corporations. The winner of the whole contest took home a whopping 20 000€ cheque, which encouraged the teams to push for their best. However, the most important thing at Junction is to learn new things, play with cool technology, meet new people, and have a great time.

We were very happy to participate in the event as a co-sponsor with Kone, Kone, the second biggest elevator manufacturer in the world, has been traditionally linked with massive machines – elevators, escalators and electric gates. During the last years their focus is turning more and more into software, and outside of the elevator. Instead of the short moment spent moving between floors, they are aiming to improve the entire duration of the stay in the building, turning it into intelligent people flows. As indoor positioning has a very natural link to this, they invited the team to help hackers solve the problems Kone is hoping to solve. The questions could be summarized:

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Why the construction industry will be obsessed with beacons

By | Beacon trends, Use cases | No Comments

Great news from the community, Consight app victorious in two construction innovation contests!

Last weeks have not only been great for team, but also for our partners.  Consight, a company that focuses on improving construction site workflow, won two competitions in a row. First they (together with Zenopt) came first in Industryhack’s “Creating More Time for Work” challenge, straight after which they moved to Ultrahack to take the second place in the “Hack the Construction Industry Productivity” track.  Congratulations Consight app! We are very proud to see such excellent use cases being built on top of the unified mobile positioning platform. Read More

Setting up Indoor Wayfinding – Behind the scenes 📽

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As you might have already heard, we have recently released a new feature to our platform -wayfinding. Our dedicated team has worked very hard to make this tool as user-friendly, easy and fast as possible for our customers and we wanted to show off this tool by creating a dogtastic video of it 🐶. Scroll down to the end of the post to see the film. Today we provide you behind-the-scenes-tour which will show you the setup that we made for the video, how much it took time and how this feature helped our Dedicated Office Guard Minkki to find his Teddy 🐻.

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5+ Hottest Trends in Mobile Marketing 🔥

By | Beacon trends, Marketing | 2 Comments
A few weeks back, one of our customers asked us for our insight on what are the biggest trends in mobile marketing right now. We jumped right for the task, and involved the whole office in a brainstorming session. With a user base of 3300, we have daily conversations with developers and marketers on their projects and new ideas. Even though there is still a lot of experimentation going on in terms of content and methods, we can see some trends starting to form. Our focus in in location-based marketing, which IS one of the biggest trends. The list we compiled consists of 5 biggest currents in location-based marketing + 3 extra points outside of our focus area.  We wanted to share this nugget of information with you, along with some tips for what it could mean for your advertising campaigns.

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3 Things to know when making location-aware apps

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“I want to use positioning in my app, what can I do with it?”

This is a question I face often, and my answer is: “a lot”.

This might seem like a short boring answer. Before jumping into the world of proximity head on, it is necessary to understand everything in between the app and proximity. That’s why I would like to share my thoughts on this subject and focus it down to 3 things to consider before using proximity/location-awareness. This reflects what we have discussed with hundreds of application developers on their needs and helped them process ideas for how to utilize location in their apps. Read More

How to do accurate indoor positioning with Bluetooth beacons?

By | Developers, Resources, Tutorials | 4 Comments
Bluetooth beacons are small, easy and cost-efficient way to build a connection between the real word and your mobile application. Using beacons for push notifications, coupon delivery and presence detection is fairly straightforward. But if you wish to create accurate indoor positioning with beacons, things get a bit more complex. There are a number of things both from the software development side, and the beacon placement aspect that you need to take into account. That being said, with careful preparations it is possible to reach 1-2metres positioning accuracy also with Bluetooth beacons. Let’s walk through the steps of how to prepare beacon-based indoor positioning for optimum accuracy- whether you are building it from scratch or utilizing the platform.

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An interesting take on indoor wayfinding, The WOW effect from Sweden

By | Beacon trends, Use cases | No Comments

We are happy to share a successful project with our platform! We got the pleasure of getting to know two Cognitive science students from Sweden with a great idea. They wanted to include a functional aspect to their thesis about Icon based Indoor Navigation and decided to develop an app that uses’s platform for navigation. The result is a very interesting take on wayfinding and here follows Kristoffer Karlsson’s and Arvid Horned’s thoughts about their project:


“Did you know that the apps and tools you use for daily assistance may be bad for you?

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