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Using REST API with Proximi.io

By | Analytics, Marketing | No Comments

REST (Representational State Transfer) is a type of API (Application Programming Interface) that allows you to perform HTTP requests in order to retrieve information, create new items, delete them and do many other things. In this blog post we are showing you how to use REST API with Proximi.io Platform, how easy it is to use it and what are the advantages of it.
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Setting up Indoor Wayfinding – Behind the scenes 📽

By | Developers | No Comments

As you might have already heard, we have recently released a new feature to our platform -wayfinding. Our dedicated team has worked very hard to make this tool as user-friendly, easy and fast as possible for our customers and we wanted to show off this tool by creating a dogtastic video of it 🐶. Scroll down to the end of the post to see the film. Today we provide you behind-the-scenes-tour which will show you the setup that we made for the video, how much it took time and how this feature helped our Dedicated Office Guard Minkki to find his Teddy 🐻.

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5+ Hottest Trends in Mobile Marketing 🔥

By | Developers | 2 Comments
A few weeks back, one of our customers asked us for our insight on what are the biggest trends in mobile marketing right now. We jumped right for the task, and involved the whole office in a brainstorming session. With a user base of 3300, we have daily conversations with developers and marketers on their projects and new ideas. Even though there is still a lot of experimentation going on in terms of content and methods, we can see some trends starting to form. Our focus in in location-based marketing, which IS one of the biggest trends. The list we compiled consists of 5 biggest currents in location-based marketing + 3 extra points outside of our focus area.  We wanted to share this nugget of information with you, along with some tips for what it could mean for your advertising campaigns.

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3 Things to know when making location-aware apps

By | Marketing, Uncategorized | No Comments
“I want to use positioning in my app, what can I do with it?”

This is a question I face often, and my answer is: “a lot”.

This might seem like a short boring answer. Before jumping into the world of proximity head on, it is necessary to understand everything in between the app and proximity. That’s why I would like to share my thoughts on this subject and focus it down to 3 things to consider before using proximity/location-awareness. This reflects what we have discussed with hundreds of application developers on their needs and helped them process ideas for how to utilize location in their apps. Read More

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How to do accurate indoor positioning with Bluetooth beacons?

By | Developers | 2 Comments
Bluetooth beacons are small, easy and cost-efficient way to build a connection between the real word and your mobile application. Using beacons for push notifications, coupon delivery and presence detection is fairly straightforward. But if you wish to create accurate indoor positioning with beacons, things get a bit more complex. There are a number of things both from the software development side, and the beacon placement aspect that you need to take into account. That being said, with careful preparations it is possible to reach 1-2metres positioning accuracy also with Bluetooth beacons. Let’s walk through the steps of how to prepare beacon-based indoor positioning for optimum accuracy- whether you are building it from scratch or utilizing the Proximi.io platform.

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An interesting take on indoor wayfinding, The WOW effect from Sweden

By | Case studies | No Comments

We are happy to share a successful project with our platform! We got the pleasure of getting to know two Cognitive science students from Sweden with a great idea. They wanted to include a functional aspect to their thesis about Icon based Indoor Navigation and decided to develop an app that uses proximi.io’s platform for navigation. The result is a very interesting take on wayfinding and here follows Kristoffer Karlsson’s and Arvid Horned’s thoughts about their project:

 

“Did you know that the apps and tools you use for daily assistance may be bad for you?

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New hires Kalle & Jenni!

By | Uncategorized | No Comments

Dear Proximi.io blog readers,

I hope your summer is going as well as ours! Our regular blog readers are most likely aware that Proximi.io started to look for our next new talents in the end of May. We were happy to see a great amount of amazing and interesting applications, thank you for those who applied!

This post will provide you the results of our exciting recruitment. We are more than happy to write and share our very first blog post here with our new hires and tell you a bit more about them. So Kalle and Jenni, welcome to Proximi.io!

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Proximi.io positioning platform become the first investment case of Finnish-American Butterfly Venture Fund III

By | Developers | No Comments

We are thrilled to announce that Proximi.io has closed its second funding round! Butterfly Ventures will be joining Proximi.io as a new investor alongside the previous Finnish and Danish investors. This means that we will have even better resources for improving the technology and growing our business from now on – and that we are hiring!

Official press release underneath.

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Part 8. Integrating to your own app

By | Developers, From Proximity Zero To Hero | No Comments
To integrate to your own app

Now that you are ready with your setup, We do warmly recommend testing it out with our Management Applications, to ensure that everything is working well regarding your setup. Once you are happy with the result, go ahead and integrate our platform to your application!

For each framework we have both an SDK file, and a base app that can be used as the starting point for app development.

Note: You’ll find your auth token on the portal under “Manage Application”.