What is a geofence? – A complete guide to geofencing

By | Developers, Marketing, Use cases | 6 Comments

What is a geofence?

A geofence is a virtual fence or a perimeter around a physical location.  Geofencing is a tool to connect the virtual experience with the offline world’s physical location. When an object enters this area, something happens. Easy way to think about it a fence around your home. When someone enters your yard, the burglar alarm is activated. What should happen in such circumstance? You probably want to send an alarm to the security company? Send an SMS to you? Start the burglar alarm?

Typically the geofencing use cases are not that brutal. Geofencing is a term that can be used in many different contexts, but the most popular one is the ability to detect a phone entering the area, and triggering something either in the device itself – or somewhere externally. For example, when you walk past your favourite grocery store, you get a discount coupon. This mobile-based geofencing is also the use case this blog post is focusing on. Geofencing does not require you to build anything physical in the real world – it all happens digitally. In essence you draw an area on top of map and define in your code what you want to happen, when someone walks into that area. That being said, in some cases you might want to add some hardware in the real world to improve the positioning accuracy, but more of that later on in the post.

Read More

5+ Hottest Trends in Mobile Marketing 🔥

By | Beacon trends, Marketing | 2 Comments
A few weeks back, one of our customers asked us for our insight on what are the biggest trends in mobile marketing right now. We jumped right for the task, and involved the whole office in a brainstorming session. With a user base of 3300, we have daily conversations with developers and marketers on their projects and new ideas. Even though there is still a lot of experimentation going on in terms of content and methods, we can see some trends starting to form. Our focus in in location-based marketing, which IS one of the biggest trends. The list we compiled consists of 5 biggest currents in location-based marketing + 3 extra points outside of our focus area.  We wanted to share this nugget of information with you, along with some tips for what it could mean for your advertising campaigns.

Read More

3 Things to know when making location-aware apps

By | Marketing | No Comments
“I want to use positioning in my app, what can I do with it?”

This is a question I face often, and my answer is: “a lot”.

This might seem like a short boring answer. Before jumping into the world of proximity head on, it is necessary to understand everything in between the app and proximity. That’s why I would like to share my thoughts on this subject and focus it down to 3 things to consider before using proximity/location-awareness. This reflects what we have discussed with hundreds of application developers on their needs and helped them process ideas for how to utilize location in their apps. Read More

Will my geofencing function in the background?

By | Developers, Marketing, Resources | 6 Comments
The answer in absolutely yes, BUT… Read on to get the full walkthrough of geofencing in the background

This a topic that we discuss very often with developers and marketers. How can I create a geofencing campaign that will be able to push a notification in the background? This blog post will cover the whole issue, as clearly as possible. This is the geofencing-for-dummies version. If you don’t want the whole babble, skip to the summary.

This post was updated 2nd May 2018.

Read More

educate-consumers-ibeacon

Should we even try to educate consumers about iBeacons?

By | Beacon trends, Marketing | No Comments
A few days ago, GeoMarketing released an article written by David Kaplan, which questioned, whether consumers should be educated about what iBeacons are (link). According to a survey undertaken by First Insight in the US last summer, out of the 1085 customers polled, 70% had never heard of the term “iBeacon” before. The article concludes that this is not a real threat to retailers, but instead, recommends them to focus on the benefits that beacons and other location technologies provide to end users. Read More