Lemurs using a mobile phone? No, but close. The biggest amusement park in Norway, Dyreparken, is soon offering a fully digitalized experience of seeing elephants, lemurs and tigers. Yonoton‘s unique mobile platform combined with Proximi.io’s innovative and cool software will make that magic possible. So, we are super excited to start providing positioning for the tiger-hearted Zoo-goers as they can soon roam (use a mobile app to navigate and find the right way) their way accurately through the humongous 163 acres Savannah (a cool, accurate map) looking for pray (Points-of-Interest visualized on the map).
What is a geofence?
A geofence is a virtual fence or a perimeter around a physical location. Geofencing is a tool to connect the virtual experience with the offline world’s physical location. When an object enters this area, something happens. Easy way to think about it a fence around your home. When someone enters your yard, the burglar alarm is activated. What should happen in such circumstance? You probably want to send an alarm to the security company? Send an SMS to you? Start the burglar alarm?
Typically the geofencing use cases are not that brutal. Geofencing is a term that can be used in many different contexts, but the most popular one is the ability to detect a phone entering the area, and triggering something either in the device itself – or somewhere externally. For example, when you walk past your favourite grocery store, you get a discount coupon. This mobile-based geofencing is also the use case this blog post is focusing on. Geofencing does not require you to build anything physical in the real world – it all happens digitally. In essence you draw an area on top of map and define in your code what you want to happen, when someone walks into that area. That being said, in some cases you might want to add some hardware in the real world to improve the positioning accuracy, but more of that later on in the post.
This is a question I face often, and my answer is: “a lot”.
This might seem like a short boring answer. Before jumping into the world of proximity head on, it is necessary to understand everything in between the app and proximity. That’s why I would like to share my thoughts on this subject and focus it down to 3 things to consider before using proximity/location-awareness. This reflects what we have discussed with hundreds of application developers on their needs and helped them process ideas for how to utilize location in their apps. Read More
This a topic that we discuss very often with developers and marketers. How can I create a geofencing campaign that will be able to push a notification in the background? This blog post will cover the whole issue, as clearly as possible. This is the geofencing-for-dummies version. If you don’t want the whole babble, skip to the summary.
This post was updated 2nd May 2018.
What the post will be about:
- Summary of the most commonly used indoor positioning technologies
- In-depth analysis of each of the technologies, available manufacturers and basic installation considerations
- Most common use cases for indoor positioning