PowerPark is the largest amusement park in Finland. In addition to over 40 rides, the park offers plenty of other activities, such as karting tracks, a 5D movie theatre, the wonderous troll village, numerous accommodation options, large food and beverage selection, and diverse shopping opportunities. PowerPark has received numerous recognitions, such as the title of the best leisure centre in Finland in a total of six different years.

Problem
PowerPark had discovered that their old map was hard to use through digital channels, as it was produced with print in mind. Their hope was to reduce the need for printed maps, by producing a web-optimized digital version of the map. PowerPark selected Proximi.io as the provider, due to their track record of working with other amusement parks and the quality of their previous projects.

Solution

Proximi.io team delivered a turnkey solution to PowerPark. The delivery included a custom-made isometric map of the park, created based on photographs and drone imagery of the site. The illustration was then converted into map tiles and overlaid on top of the park’s real- world coordinates, in order to enable GPS positioning on-site.

The map was embedded into the PowerPark website, making it easy to access. Translations were added for Finnish, English and Swedish.

Results

  • Project delivered in just 4 weeks’ time
  • During the first summer season, the map attracted thousands of route searches, making it one of the most popular pages on the PowerPark website.
  • Satisfaction by both the park staff and visitors

Full case study PDF:

Photos:

Interactive map at PowerPark amusement park
Interactive map and search at PowerPark amusement park
Interactive map at PowerPark amusement park
Wayfinding at PowerPark amusement park

Animation:

GIF of wayfinding at PowerPark amusement park