Dyreparken is Norway’s largest outdoor attraction with over 60 hectares. The site consists of a zoo, an amusement park, a waterpark, a pirate world and a selection of accommodation and restaurant options. Dyreparken is one of Norway’s most popular tourist attractions, with over a million annual visitors.

Problem
Dyreparken is spread across a large area, where walking from one end to another can take half an hour. The park needed a digital map and wayfinding that could be integrated into their mobile application. Additionally, the park was interested in gathering more analytics on how visitors move around at the park.

Results:

  • Positioning with a combination of GPS positioning and 105 Bluetooth beacons scattered around the park area
  • Released in July 2019 with great success, the application reaching #1 most downloaded travel application in Norway, and overall the 5th most downloaded application
  • Over 8 million wayfinding requests recorded since the start of the project. On average, a park visitor makes 28 wayfinding searches with the application.
  • Dyreparken has been able to stay open despite the pandemic, reaching their all-time best year in 2021.

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Video:

If we want to grow, we need to be stronger on gathering information on our guests and learn more about them. We need to know who they are, how they are acting and where they are moving. This is the key aim of our digitalization, and the collaboration with Yonoton and Proximi.io is an important tool for reaching that. The collaboration has been very good. We are very happy with the results so far!

Per Arnstein Aamot
Managing Director
Dyreparken

Project was developed together with Powered by Yonoton platform. Yonoton is a versatile digital SaaS platform for digital ordering and purchases.

Read the full case study here: https://proximi.io/wp-content/uploads/2020/02/19-9-Dyreparken-landscape.pdf