how events can benefit from proximity analytics

Arctic15 and visitor analytics

Arctic15 is a two-day startup conference event, organized in Helsinki, Finland. During the two days – from June 2nd to 3rd 2016, in Helsinki, the numbers from Arctic15 were amazing: more than 1500 attendees, with 75 speakers, more than 200 investors, 400 startups, 100 corporations and 3500 meetings.


The Challenge –
How to collect actionable data about the people flow inside the venue?

The Solution –
A combination of 13 beacons, proximity platform and the official Arctic15 app were used to gain rich analytics about the visitor flow in the venue

In this case study, you’ll learn:

  • How functionality was integrated into the event app?
  • How to setup indoor positioning in a 2500 square metre building?
  • How much does it cost?
  • What data can be gained through proximity?
  • And most importantly – how can these analytics be turned into actions?


Arctic15 Case Study
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